Confa leverages technology to create memorable experiences

Manizales, August 21, 2022. With the goal of creating memorable experiences for our clients and associates that ensure safety, agility and trust, the Caldas Family Compensation Fund seeks to innovate, leveraging technology as an enabler of processes that deliver convenience and accessibility. Ensure. For the various advantages offered by Confa.

Data verification and registration is the mechanism by which Confa identifies its members and beneficiaries through facial recognition, ensuring that benefits and/or services are received by those who actually have access to them are entitled to enjoy the space of well-being created.

For example: to enter a gym, users must go through a verification and registration process at the time of registration and payment, by completing this step, when using the service, they must complete a facial recognition and the system automatically recognizes them and activates them as registered users. , allowing access without queuing.

In this sequence of considerations, verification and registration are performed only once and are applicable to access the Services. To ensure the security of the process, the system is linked to the National Registry Office and other authentication mechanisms developed for this purpose.

CONFA’s Data Intelligence Manager, Carlos Andres Bastidas, explains it this way: “The enrollment initiative, supported by facial recognition technologies, palm readers, cloud computing and verification with the register, is integrated by CONFA to improve the digital identities of our associates and beneficiaries Access to our grants and services as a key, in compliance with data protection and processing legislation”.

take into account

  • Data verification and registration is done only once for each member, beneficiary and user, the process consists of three steps, which are:

  1. Habeas data, where the user authorizes Confa to process and use the data.

  2. Verification of data with the Registry, in this step it is verified that the person who holds the identity document is the same person who is going to use the services; Although the fingerprint is considered a security enhancement, it is important to mention that it only applies to national citizens of legal age.

  3. The photographic capture that results in facial recognition is the moment of closing the record where affiliates, beneficiaries and users have entered our system and linked to the previous points, thus making access agile and reliable. gets permission. This is the connection mechanism.

  • This system allows Confa to guarantee the identity of users of the service, since registrations, requests and purchases are linked to workers, their family groups and/or individuals.

  • On average, the whole process takes four minutes, in cases where people have difficulty reading fingerprints, further verification steps are implemented to ensure service.

  • For minors, the process is shorter and they must be accompanied by their parent or responsible guardian.

Commenting on the change and the new model, Luz Veronica Marin Tangrief, Head of Corporate Relations at CONFA, says, “At CONFA, we leverage innovation and technology with a goal to facilitate the creation of experiences memorable service. To facilitate the interaction of our partners with us, we speak in this case of facial recognition that allows us to improve the experience of access to the services that we provide only with the face of the person. Let’s optimize it widely in terms of time, comfort and safety; Remember that this process is done only once. We invite all our associates to visit all our service centers which are Caldas are distributed throughout the department, so that they can now access all the services that Confa provides with greater agility.

Broaden inclusion in new services

The system has been in place at the La Rochella Leisure Center since August. Taking into account that data verification and registration can be carried out at any confa service point in Manizales or in the municipalities, as well as for the purchase of daily tickets, inviting users to do it in advance, because In this way they will optimize the entrance time to the entertainment center.

When people buy tickets directly from the center box office, they have to queue for purchase, data verification and registration, which is why the importance of advance purchase is a way agile and comfortable for those who appreciate the pass. Will take

take into account

  • The pass ticket is directly linked to the affiliate, the beneficiary and the user, so you can enter without queuing and re-enter as many times as necessary during the day of the visit.

  • Adults must register; For minors and foreigners, there is another check-in system.

  • Minors who come to the center without their parents or responsible guardian must have a letter of authorization from them to be allowed to enter with their companions, whether they are family members or friends, in accordance with the law.

  • Access to users who own or receive tickets on behalf of others will not be permitted, even if they are affiliated with Kaza, as, as noted, this relates to visitor identification and registration facial in the center. , he may therefore be involved in the crime of identity theft.

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