Gulf chooses Stuzo for loyalty and mobile payments

Photo courtesy of Stuzo

WELLESLEY HILLS, Mass. — Gulf Oil has selected Stuzo’s open commerce platform to power its new loyalty and digital payments program.

Gulf launched fuel discounts at the pump in 2017 through its mobile payment app, Gulf Pay. retention capabilities later this year.

“To meet the ever-changing needs of our consumers, we chose Stuzo to bring to life our vision of a seamless and personalized loyalty journey,” said Nikki Fales, Vice President of Marketing and Payments for Gulf.

The new program will use Stuzo’s patent-pending wallet steering system to personalize Gulf’s fuel offerings and payment program capabilities, giving consumers more reasons to stay engaged and providing additional information and revenue to consumers. network of Gulf brand distributors and resellers.

“This next evolution of Gulf Pay enables our distributors and resellers to personalize the consumer experience – at the pump and in-store – and build loyalty in a cost-effective way,” Fales said.

Gulf will use Stuzo’s suite of products, Open Commerce Activate, Transact and Experience, to create and scale a program that will launch to consumers in 2022.

“Our mission is to help Gulf direct a greater share of consumer wallets to the Gulf brand and its channel partners and increase consumer lifetime value,” said Jake Kiser, chief customer officer at Stuzo. “We are honored to partner with Gulf on this journey.”

Philadelphia-based Stuzo, with its Open Commerce product suite and patent-pending wallet steering system, empowers convenience and fuel retailers to gain greater share of customer wallet and lifetime value . Stuzo’s unified Open Commerce product suite consists of: Enable Loyalty, Transact for contactless commerce, and Experience for cross-channel customer experiences. Stuzo’s solutions are supported by a suite of subscription-based program management services and are contractually backed by its 1.5X performance guarantee.

Gulf is a Wellesley Hills, Massachusetts-based company that serves consumers at approximately 1,400 Gulf-branded locations in 36 states and Puerto Rico. The company also distributes unbranded products to 1,000 private label locations nationwide.

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