Is Home Staging Worth It? – Councilor Forbes


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When it comes time to sell your home, you want to attract a buyer who loves it as much as you have for all the years you’ve lived there. But they probably won’t fall in love with walls and appliances that look well used by your family.

You need to give your space a fresh new feeling that allows anyone to come in and see the potential of the property. This is where home staging comes into the sales process.

What is the staging of a house?

When potential buyers come to your home, you want them to see them there, to feel at home, not like they’re in someone else’s house. Too many personal items in the house can be awkward, but completely bare rooms can also feel cold and impersonal. Home staging can be the solution.

Staging a home is preparing a property for sale by temporarily fitting out and decorating – and sometimes, renovating – various rooms to make it more attractive. It is possible to stage a house yourself. However, you can also work with home staging companies that do this for you. If you decide to go through a home staging company, your real estate agent may be able to offer you a recommendation or list of references.

How much does Home Staging cost?

The cost of staging a house depends on a few factors including where you live, the size of the house, the length of the staging, and the extent of the staging.

According to HomeAdviser, many homeowners pay between $ 631 and $ 2,304 to have their homes professionally staged. However, renting complete furniture for extended periods can cost $ 6,000 or more. The national average cost of home staging is $ 1,426.

It is a good idea to work with your real estate agent to determine the staging you will need. For example, they might suggest a bit of decluttering and swapping out some key furniture. In other cases, it may be necessary to repaint, tear down a wall, change light fixtures and more. Sometimes the agent will share the cost of the staging with you, but expect to pay the entire bill yourself.

Tips for staging

If you are planning to stage your home, here are some tips on how to do it right:

  1. Get a consultation first. If you are on a tight budget and want ideas on how to stage your home, book a consultation with a professional director. For a few hundred dollars, the director will take a tour of the house, work with the agent to understand the local market, and then detail how each piece is best staged. You don’t have to hire the director, and you can choose any of their suggestions.
  2. Do a deep cleaning. The last thing you want is dirty baseboards and dirty bathrooms to get in the way of a nice staging job. Before moving in the staging elements, have your home thoroughly cleaned so that it is ready to move in. You may want to hire a professional cleaning service to handle this step.
  3. Do an odor test. People easily get used to the smell of their own home and don’t notice a difference until they have left the house for a while and come back and sometimes something smells bad. This can deter a potential first-time buyer from entering. This is also why realtors bake cookies or use cookie scented candles when staging empty houses, to make it feel more comfortable.
  4. Pick one or two key pieces. Staging an entire house can get expensive, especially if you end up renting furniture for a few months. But you don’t necessarily have to stage every room. Instead, focus on a few key rooms, such as the living room and kitchen, so potential buyers can get a feel for what it would be like to live there.
  5. Scene according to budget and lifestyle. If you’re selling a cozy beach cottage, it wouldn’t make sense to stage it with luxury leather furniture and expensive artwork. Likewise, if you’re trying to sell a modern condo near downtown, a shabby-chic look is probably not going to inspire buyers. Think about the general budget of potential buyers and what their ideal living space would look like.
  6. Keep it minimal. You don’t need to fully furnish the rooms like you would if someone were to live there. Instead, you want to give the property a certain aesthetic and general feel of friendliness. Keep the number of objects in each room to a minimum and place them away from walls. Decorate walls and shelves sparingly. If you are painting the walls, use light, simple colors to help open up the space.

Benefits of staging a house

While it can be a bit pricey, it’s worth considering listing your home for sale. Staging has many advantages, including:

  • Help your ad stand out online. With so much competition, your home can easily get lost in the sea of ​​listings on the web. It is important to do everything to stand out. Professionally staged homes grab attention and can encourage more buyers to consider your property, before they even see it in person.
  • Give your home a sense of ambition. It is important that the home buyer falls in love with the property they ultimately choose to buy. You can help create that emotional connection between a buyer and your home by staging it. Professional color combinations, clever layouts and unexpected pieces help the buyer develop positive feelings about the space and imagine living in it.
  • Show how to use extra rooms and awesome floor plans. When a room is completely empty, it can be hard to imagine how it could be used. This is especially true if there is an unusual layout or dated features. Staging can help buyers see the potential of a room and how to make the most of it. Additionally, empty rooms may appear smaller than they actually are; staging can help them look bigger.
  • Increase the sale price. If your home has been on the market for a while and you are considering lowering the price to help it move, you might want to try staging it instead. Staging not only tends to help move properties faster, but you could end up selling for more than you expected.

Disadvantages of staging

While home staging can help you sell your home faster, it does require a significant upfront cost. And if your home stays on the market longer than expected, the cost of renting furniture may exceed your budget.

Keep in mind that you will also need to store your belongings elsewhere if you don’t have another planned location yet. This means additional storage costs on top of the staging, and possibly rent payments as well.

Besides the financial cost, home staging is also a time consuming process, especially if you plan to do it yourself. Your staging can be as easy as swapping a few rooms around the house. However, it could involve major renovations. Hopefully the time and effort will be rewarded in the end with a higher sale price, but there is no guarantee that will be the case. It’s a bit of a gamble.

Is the staging worth it for me?

Home staging requires an initial investment that may or may not pay off, but it often is.

Over 80% of realtors representing buyers said the staging made it easier for their buyers to see themselves in the home, according to a 2021 NAR survey. And 23% of agents said home staging led to an increase in offers of between 1% and 5% compared to similar accommodations that were not staged.

Staging can also sell your home faster. According to HomeAdvisor, homes that have been staged spend between 33% and 50% less time on the market. This not only means getting the proceeds from the sale of a home faster, but also spending less money on additional expenses such as a rental or a storage unit while you wait for the sale.

Other options to consider

If you don’t want to invest the time and money in staging your home, but still want to improve your chances of a successful sale, there are other steps that need to be considered.

  • Focus on decluttering. A good decluttering session can go a long way in selling your home faster. This can naturally be difficult to follow when there are children or pets in the house, so consider hiring a cleaning helper temporarily. Focus on high traffic areas like the entrance, living room, and kitchen. Donate things you don’t want to keep and organize everything else in drawers and closets.
  • Give your home a facelift. Rather than a full staging, focus on relatively quick and easy ways to brighten up your home. For example, apply a new coat of paint to walls and baseboards; change your kitchen backsplash; upgrade your bathroom cabinet hardware.
  • Opt for a virtual staging. If you don’t want to go through the trouble of physically staging your home, you can also have it staged virtually. This involves a graphic designer taking pictures of empty rooms in your home and then creating lifelike images of fully staged rooms. Virtual staging costs anywhere from $ 39 to $ 199 per room, depending on the company, your location and the importance of the design.
  • Don’t forget the edge call. Making your home a little better from the outside can also help attract buyers. Try repainting the front door and trimming the hedges; plant some flowers; pressure wash driveway and garage door.

There are many ways to stage a home that will likely help you sell it faster and for a better price. But whatever action you take, keep in mind that you are doing it to make the visitor feel at home.

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